What’s Your Goal? (Videos)

Whatever you call it—Vision Zero, Target Zero, Drive to Zero, Zero Fatalities, Toward Zero Deaths, Moving Toward Zero Deaths, or Towards Zero—is all about eliminating deaths and life-changing injuries on our roadways. Some people may think zero is an impossible goal, but when it comes to your family and friends, what other number would be acceptable? An increasing number of cities, counties and states are aiming for zero because every one matters.

Here are some videos making the case for zero as the right goal:

• Arkansas
• Colorado
• Michigan
• Minnesota
• Mississippi
• Nevada
• Rhode Island
• Victoria, Australia
• Washington State